Selling homes online, a new approach…

In yesterday’s post I raised the topic of an effective online home sales portal and its potential impact on traditional Australian residential agency. So far we’ve seen some attempts to crack the market (buymyplace.com.au, forsaleforlease.com.au/, buymyplace.com.au… etc.) all of those listed here taking the low-cost / no agent approach. But what if there was a model that incorporated the best of both? A combination of low-cost sales and management portal with a full service agency…

Here we take a paradigm shift on how we currently see two diametrically opposed approaches to selling online. In order to approach this I suggest the manner in which the transaction takes place be viewed differently, what if the agent was removed from the listing and negotiation aspects of the process and replaced with an online mechanism that processed new stock to market and coordinated and concluded purchase or letting?

Now before those in the industry cry heresy, let’s re-consider those shifts in other industries like retail and financial services. All consumer driven. Successful business models facilitate markets they don’t necessarily set out to create them. (Apple we are looking at you….)

So here’s some food for thought, what if I could say purchase a home by reviewing all the relevant stock on the market be directed to appropriate information and inspection arrangements to be overseen by an ‘on-the-ground’ agent whose role is limited to coordinating access and the distribution of information. Final negotiation and agreement is facilitated online with a transparent, safe method and a range of ancillary services (insurances, removalists) are made available to choose from.

As a seller going to market I choose from a selection of marketing options, complete all the necessary contractual requirements am advised of my ‘on-the-ground’ sales agent who will be responsible for coordinating inspections. Buyer feedback is then fed through in direct report including contract and building requests keeping me up to date of my sale or letting activity via online automation. Final negotiation is transparent and safe. At the conclusion of the sale my ‘on-the-ground’ agent takes care of the transfer of access while I choose from a range of ancillary services to enable the move.

So there you have it, a potential sale and management tool that combines elements of the existing models. So what’s stopping it from coming into play? Here are a couple of hurdles;

  • Consumer perception of an impersonal transaction.
  • Traditional agency and franchise reluctance to embrace change.
  • Larger online media vested interest.

Now the model suggested does step well outside the way agencies in Australia currently operate and there certainly doesn’t appear to be a franchise bold enough to move outside the confines of their existing business models. So where, or more importantly who will be the one to pursue something so ‘outside-the-box’? Any thoughts or feedback would be appreciated….

Advertisements

Dream Weekender 5.0

Last time we reported on the Kiwi architects Crosson Clarke Carnachan they were sledging a dream weekender into place. Here we have a more (un)conventional approach to a dream weekender, “nestled in a beautifully private setting surrounded with large Puriri trees, Blackwoods and other natives, the building form is elevated for flood protection, and acknowledges the hill to the west, lifting towards its elevation.” More…

Property marketing that raises the bar.

If you have ever considered incorporating video as part of your property marketing here’s a great example from Butch Haze and Rick Teed from TeedHaze in San Francisco. Their presentation of this classic San Francisco Edwardian home completely renovated with a modern tilt (incorporating smart-home technology) offers a fantastic example of what can be done. More..

Chatswood sale has agents saying ‘WTF just happened?’

Peter Chauncy from McGrath has been left stunned (Ed: and no doubt created some very happy vendors) when on the fall of the hammer the conservation zoned single level residence in Blakesley Street Chatswood sold for $2.2 million on Saturday. Expectations had been around $1.35 million but in bidding increments as high as $60,000 these were smashed. Highest street price had been suggested just shy of $1.5 million previously. Sydney’s weekend preliminary clearance rate has been recorded by APM at 57%. More…

Honey, pack your bags…

Situated on a jaw-dropping 200 acres of property, this mansion in the mountains of Aspen Snowmass offers unbelievable views of the incredible mountains of Colorado. The property is listed with Sotheby’s at $29.5 million and grants owners total privacy whilst remaining a mere six minutes to the gondolas of Snowmass village. The 1,193 sqm property features 7 bedrooms, 6 full baths, 4 partial baths, an indoor pool and staff quarters. More…

Take a break – Dream Weekender 2

Following on from last weeks northern NSW discovery, this week we look to the central highlands in Victoria and architect Paul Morgan’s unique project titled The Trunk House. “The site contains a beautiful forest of extant Stringybark woodland. Our original interest was in the bleached bones of sheep and kangaroo skeletons found in forests and farms, and in the thickening of these joints, needed to carry additional loads. This interest transitioned into harnessing the natural load-bearing capacity of timber found in the region by utilizing bifurcations found in tree forks.” More…